Seattle’s Best Coffee Relaunches Brand at Starbucks Headquarters
To celebrate the reinvention of our brand, red-capped invaders scaled the Starbucks headquarters building and stealthily replaced the famous “siren” atop the clock tower with the new Seattle’s Best Coffee logo. The intent? To put Seattle’s Best on the map as the universal symbol for great coffee.
So glad I am the first to comment – this is amazing! I can see the SSC from my balcony on Beacon Hill and was pleasently SHOCKED this morning when I saw the siren replaced with SBC…. Well done guys, well done
love it!
Nice logo. Dumb video. Great coffee.
This makes no sense. Why ‘covertly’ invade Starbuck’s, your parent company? Use the front door.
I think it’s cute.
Seattle’s Crappiest Logo
So is the new coffee located in the generic section of the super market now? What are you going to do with all those Seattle’s Best stores? Will Star Bucks be taking those over?
This is ingenious! I can see the smile in the cup. I had this coffee at Subway and it was terrific. Way to go Starbucks with such an entertaining way to launch the new logo.
Meh.
Logo is not that great. The tradition logo makes a better brand. Sorry, no love from this Seattlite.
Vandals.
There’s a lot of reasons to like Starbucks, but the biggest weakness for Starbucks is that many think it’s become too corporate. The tactic of a fun video is great, but it did not do any favors to Starbucks’ image to those who think it’s becoming too big by buying up franchises like Seattle’s Best.
SBC Ninja Squad – love it!
@RobLoach You get that it’s a joke, right? That Starbucks bought Seattle’s Best and…. Never mind.
So…. Not a fan of the new logo…. Yet. I love the video though. Super cute. I really like the song!!! Great morning song to have your coffee to. Anyone know what it is?